Unilever est une multinationale néerlando-britannique, dont le siège social est situé en Rotterdam et à Londres. La société recrute un Assistant Brand Manager Oral Care
Main Purpose
To play key supporting role in the development and implementation of the integrated brand marketing plan and to achieve the business goals for the Oral Care category. The job requires managing the Oral Care brands (Closeup and Signal) to deliver market development campaign and innovations across Francophone Africa.
Main Accountabilities
- Develop the brand marketing plan through an understanding of the drivers of brand growth and brand health ;
- Develop and execute marketing activity in line with brand marketing plans ensuring consistency with ‘brand key’ vision and ‘brand vision’ plan ;
- Analyze brand performance and brand health by constant evaluation of national and regional support activities against measurable objectives ;
- Deliver specific innovations as per the brand strategy to deliver growth in the market share and other performance indicators as outlined by the business/function and Line Manager ;
- Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P’s) ;
- Recommends solutions and implement improvements to meet annual targets ;
- Assist in the development of brand strategies and plans in order to achieve short and long-term business targets (financial and in-market performance) ;
- Assist in the implementation of brand plans within designated timelines and budget restrictions and in the execution of consumer support programs (consumer promotion), market research and design ;
- Participate in the creative development process and execution of the brand activation ;
- Assist in monitoring and analysing competitive and marketplace activity ;
- Managing of all day-to-day activities associated to all marketing efforts, including, project management, creative development, campaign tracking and reporting as necessary ;
- Work closely with cross functional team to land flawlessly all marketing related activities and project innovations.
Relevant Experience Essential:
- Relevant degree ;
- Minimum of two (2) to three (3) years brand management in a Fast-Moving Consumer Goods (FMCG) environment or marketing role ;
- Customer marketing experience is an added advantage ;
- Relevant Business management and project management experience.
Key Competencies (SOL’s)
- Purpose & Service
- Personal Mastery
- Agility
- Business Acumen
- Talent Catalyst
- Consumer Love
- Passion for High Performance
Internal Stakeholders the role interface with:
- Marketing Director
- CD Director
- CCBTs
- Brand Managers
- Channel & Category Development Managers
- CCM & CMI
- Supply Chain
- MIS Manager
- R & D
- Regulatory Affairs
- Finance
- Quality
- CD Excellence Team
- Category Managers
- Finance BP
- Corporate Communications
- DIOM Manager
External Stakeholders the role interfaces with:
- Communication & Public Relations Agency
- Marketing Research Agencies
- Regulatory bodies
- Activation and Public Relations Agencies
- Creative and Media Agencies
- Professional bodies (NDA)
