Vivo Energy est une société néerlandaise de production, distribution et commercialisation de produits pétroliers. Elle est titulaire exclusive de la licence pour la production, la commercialisation des produits Shell en Afrique.
POSTE 1 : Fuel and Loyalty Brand Manager
Job Purpose:
Responsible for developing plans and executing projects and initiatives that support the marketing strategy in fuel, loyalty, and cards areas.
Requirements
Marketing Plan
- Create and execute the strategy and marketing plans for the brands, including managing both the existing product portfolio and new product launches.
- Manages the day-to-day activities associated to all marketing efforts, including, project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary.
- Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company’s business objectives.
- Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to develop, coordinate and execute specific marketing plans for each assigned title.
- Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
- Participate in key sales and marketing presentations as necessary.
- Maintains brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand.
- Manage brand guidelines to ensure all vendors and internal audiences follow them and update them as necessary.
- Assist in monitoring brand health metrics and support the development of new brand tracking across businesses.
- Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand. Leverage consumer insights to develop brand and product positioning.
- Produces competitive analysis materials comparing product with its key competitors.
- Develops monthly and quarterly reports especially on Loyalty activities.
- Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
- Assist with financial projections and budgeting process.
- Manage budgets and financial related to marketing campaigns.
- Responsible for the implementation of a competitively advantaged, affordable and exciting Loyalty scheme in the agreed scope.
- Designs & implements attractive and successful promotions that meet ROMI expectations and achieve business & marketing objectives.
Brand
- Maintains brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand.
- Manage brand guidelines to ensure all vendors and internal audiences follow them and update them as necessary.
- Assist in monitoring brand health metrics and support the development of new brand tracking across businesses.
- Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand. Leverage consumer insights to develop brand and product positioning.
- Produces competitive analysis materials comparing product with its key competitors.
- Develops monthly and quarterly reports especially on Loyalty activities.
- Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
- Assist with financial projections and budgeting process.
- Manage budgets and financial related to marketing campaigns.
Research
- Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand. Leverage consumer insights to develop brand and product positioning.
- Produces competitive analysis materials comparing product with its key competitors.
Financial
- Develops monthly and quarterly reports especially on Loyalty activities.
- Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
- Assist with financial projections and budgeting process.
- Manage budgets and financial related to marketing campaigns.
Key Challenges:
• The incumbent will be responsible for driving forward the business in the OU Structure and will need to work very closely with other sales, technical, operation, data analytics and marketing colleagues.
• Implement Marketing programs in order to improve the profitability of the business.
Job Knowledge, Skills & Experience:
- Hold a Marketing degree BAC+4/5
- Marketing professional with brand management experience.
- Category knowledge in Fuel, card and Loyalty while not essential is an advantage
- Good understanding of Retail market
- Good English level. Comfortable in presentation and strong writing skills
- Solid interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles.
- Strong analytical skills: not only present data but also summarize the findings and propose recommendations for future improvement.
- Must have a style that promotes respect, credibility and trust throughout the organization.
- Must be a calculated risk taker.
- Strong project management skills.
- Strategic thinker and creative marketer.
- Results oriented and self-motivated
POSTE 2 : HR Business Support Manager
Requirements
Job Purpose:
- Responsible for delivering HR operational excellence for the OU in the areas of Talent, Learning and competence development.
- Accountable for delivering on HR KPI’s at requested level.
- Support to the business for all HR matters.
Principal Accountabilities:
- To serve as the primary point of contact for general queries and issues, relating to all HR processes, providing advice in line with policies.
- Responsible for effective coaching and education of line managers and staff on talent development and learning interventions in order to enhance effectiveness of the process within the OU.
- Deliver talent requirements for the OU by implementing resourcing plans, effective roll out of the attraction and recruitment strategy in order to meet recruitment targets; effective use of resourcing tools and forums such as internal resourcing, recruitment agencies, career fairs, structured interviews and coordinating assessment centers and in line with D&I.
- Administer all recruitments in line with the business needs, as well as the trainee management process (including reporting)
- Responsible for administering successful placement and effective on-boarding of new recruits through implementation and monitoring of the group program (including functional on boarding.
- Responsible for management of the CV database – data integration and updating.
- Implement relevant talent development strategies and actions, through effective use the group products relating to competencies and leadership programs, while monitoring the effectiveness of these products.
- Create a learning culture within the OU; responsible for implementation of learning processes and tools, collating learning needs, learning gaps identification, sourcing and implementing learning programs; development, communication and monitoring of learning calendar, monitoring effectiveness and support implementation and use of tools such as Competency frameworks and leadership interventions such as LEAD.
- Manage OU talent reviews including potential assessment, analysis of manpower profiles and development of remedial strategies. Provide all the necessary data for the exercise.
- Accountable for performance management process within the OU: communication, monitoring and coaching to line managers and staff.
- Responsible for data management and related reporting’s; learning delivery, vacancy tracker, leavers/joiners report, SRAs.
- Ensure HR data integrity in SF and act as data focal point for the central support team.
- Manage relationship with external stakeholders such as recruitment agency, university, business school, learning providers, etc.
- Responsible for VECI Young Talent program and other internship, provide all necessary data and remedial strategy.
- Manage temporary staff need (Recruitment/onboarding) for the company and provide necessary advice to the business.
Key Challenges:
- Building professional respect with local staff and management using influence, judgment, and interpersonal skills to achieve objectives, not via executive authority.
- Delivery of all departments people’s plans in a timely and effective manner.
- Ensure Talent, Performance and Learning processes and tools are well understood and applied by all staff.
- To maintain HR operational excellence within the OU (First time right principle and SLAs with the business).
Job Knowledge, Skills & Experience:
- University degree in Human Resource or Business-related field.
- 3-5 years HR experience.
- Solid prior experience in key HR process areas – recruitment, performance management, learning, potential assessment, and remuneration.
- Knowledge and understanding of local labor markets and employment law regimes within local environment.
- Excellent IT skills with a good understanding of HRMIS.
- Excellent presentation, facilitation, coaching, influencing, and interpersonal relationship are essential.
- Should be fluent in French with good/excellent English.
